Will Virtual Reality help E-Commerce Sector?
Virtual Reality can be defined as a 3D-Computer created world that enables us to experience and feel things which are not present in reality through sensory stimuli. It is a kind of illusionary world ‘artificial reality’ that VR leaps us into. We get immersed completely into virtual experience through various equipments such as Head-mounted displays, Immersive rooms, data gloves, etc. Such devices create a realistic 3D perspective of the virtual world. Virtual Reality has different forms such as fully immersive, non-immersive, collaborative, web-based and augmented reality. It is of utmost importance in the fields of education, games, entertainment, and architecture.
In such a stiff market competition, every marketer is trying to be a step ahead of his competitor. Each one of them is using his/her marketing strategy to promote his product or service and thereby increase its sales. Some are luring the customers hefty discounts and schemes. Others are trying to entice them to online shopping by offering them low shipping costs, zero delivery charges, easy replacement and returns. Therefore, it is highly imperative to give an all new experience to the users that make them buy your stuff.
As a solution to this, Virtual Reality has evolved as a technology catering to the present day needs of both the marketer and the customer. It improves the customer’s experience of purchasing the product. VR is also an awesome way to establish your brand name in the market. Virtual Reality allows the customer to access the product without having to go anywhere. A satisfied customer is very likely to share his experience in the outer world which can lead to increase in sales. Therefore, it can be concluded that virtual reality might prove to be a boon for the e-commerce sector.
In addition to e-commerce, Virtual Reality is also being used in sectors like gaming and architecture. Virtual reality has garnered a lot of attention over the last few years due, in large part, to the improvements in computer display technology and graphical interfaces. When it comes to architecture, communication of design intent and collaboration with multiple stakeholders associated with a project are two of the major problems faced by architects today and immersive technologies such as VR are an excellent solution.
I’ve also seen how Trezi.com, has come up with a VR-based, fully immersive product that improves design collaboration between stakeholders and has been helping architects overcome collaboration & visualization problems for the past year. Worth exploring a demo with them, I think.”